July 7 & 8, 2018 in Longmont, Colorado

Only 45-Minutes from Rocky Mountain National Park

This school is all about YOU!


You will hear stories of the good, the bad and the ugly (names changed to protect the guilty) from my 19 years of experience and from other Santas. These stories teach and illustrate the lessons you will learn.


You will see demonstrations and participate in group discussions. That's why class size is kept to 25 or fewer.


You will receive a copy of "North Pole Santa Claus Guide, 2018 Edition."
(Some limits apply, see registration for details.)


You will know at the end of the school that you have learned and grown and now have a new group of friends whom you can call on anytime for help, suggestions and fellowship.


OR, instead of traveling to Longmont, CO, let me travel to you.

For a fixed fee plus my travel expenses, I will travel to your location and hold two days of classes. Get together a group of Santa’s, Mrs. Claus & Elves and split the cost. 

Appropriate for EVERY Santa, Mrs. Claus and Elf

  • Who is preparing for their first season
  • Who has experienced only one or two seasons
  • Who has  experienced many seasons 
  • Who wants to expand their season with great events
  • Who wants to be GREATER at what they do

You will LEARN as we discuss...

This is a preliminary list of subjects to be covered and is subject to change prior to the actual class in order to provide adequate class time for each subject and availability of guest instructors. Last updated February 15, 2018

  • How to find and create new events
  • How to make each Santa event a success
  • How to become a GREAT Santa
  • The basic do’s and don'ts for Santa and all Christmas Characters and helpers
  • How to build your wardrobe one piece at a time at a price you can afford
  • How to keep your hair and beard photo perfect, taught by a professional beautician
  • How to tell or read stories to children so that the adults also listen
  • How a Saint became Santa Claus -- the true story of St. Nicholas
  • The legal side of your Santa business
  • How to keep Santa healthy in December & January
  • An opportunity to take the Santa Claus Oath 

More School Details

  1. Each registered student or family will receive a copy of the 2018 Edition of  “North Pole Santa Claus Guide Helping you become a GREAT Santa” by John M. Chilson, a 200–page book published by North Pole Marketing (Available June 1, 2018 on Amazon.com for $39.95)
  2. Cost includes morning breaks, lunches and afternoon breaks. Vegetarian options will be available.
  3. School will be held in a classroom at Longmont United Hospital, 1950 Mountain View Avenue, Longmont, CO 80501 
  4. Each day starts promptly at 9:00 AM and finishes between 4:30 PM and 5:00 PM.
  5. The evening of the first day of classes everyone is invited to join John and other students at a local restaurant for further discussion and questions and getting to know each other. Separate checks.
  6. Photos are allowed but not video recordings.
  7. Dress is "Santa Casual", however you define it. (Something red is always appropriate.)
  8. Upon receiving your registration form you will be sent a $50 invoice for the non-refundable retainer. The remainder of your tuition is due when you arrive at the school.

IBRBS Santa School Application Period Open Until March 15, 2018

IBRBS members can now apply for one of six $250 Santa School Grants. 


All members can find the downloadable application via their dashboard. Click on the Benefits tab at top of page and select Santa School.

Contact Me About Hosting Your Own North Pole Santa School

Let start a conversation...

Organizing a North Pole Santa School is NOT rocket science.

I will work with you every step of the way.


Phone or contact me with the contact form on the left.

John Chilson -- North Pole Marketing

303-923-8918